In your study team you are required to analyse the UK Brewing Essay

In your study team you are required to analyse the UK Brewing industry. You have been provided with a report prepared by the Bri - Essay Example Further, governments are levying more and more taxes on this industry to regulate the monetary crisis. UK BEER INDUSTRY Beer is called the national drink of UK. However, the present statistics have reported that beer consumption has decreased in UK by 3.1% in last 12 months (BBPA, 2008, p. 3). This reduction in the consumption of beer is causing UK brewing industries to downsize and even close their breweries. There are a number of key factors that are causing the decrease in the rate of consumption of beer. Major factors causing the shift in consumption patterns can be categorized into change in trends, financial, political and economic issues. FACTORS AFFECTING UK BEER INDUSTRY CHANGE OF TRENDS The rate of beer consumption in UK has been affected hugely by the shift in trends that has resulted into a change of preferences. According to BBPA’s report, â€Å"Since 1979, per capita consumption of beer has fallen by 33 per cent.† (BBPA, 2008, p. 3) It further stated that â€Å"men fell from 17.2 units a week in 1998 to 14.9 in 2006. By women, it fell from 6.5 units to 6.3, having been at 7.6 in 2002† (BBPA, 2008, p. 8). ... Beer used to be a popular drink a century ago, but today the introduction of sodas, various juices and drinks have lessened its charm and popularity despite being UK’s national drink. 2. Demographic Shift The migration and settlement of the people from all over the world in UK can also be regarded as an important factor in lowering the rate of consumption of beer. The ever increasing population of Muslims in UK has also resulted in the reduction of alcohol consumption as Muslims refrain from drinking beer and other alcoholic products. 3. Ban The ban on alcohol consumption within workplaces is also affecting the sale of beer. A restriction on drinking alcoholic products while travelling has also led to a reduction in the sales of beer as a lesser number of people want to go against the law. Though there are toasts raised and wines served in social gatherings and business parties, the average decrease is quite prominent. 4. Health Consciousness The increase in the health conscio usness is also causing people to avoid drinking alcohol. It is further promoted by anti drug agencies and nutritionists who regard alcohol as an additional burden on the wallet, a threat to lives of drinkers and the people around them, and a ticket to one’s journey to prison cells. FINANCIAL ISSUES Along with the changing trends, financial issues are affecting the brewing industry badly. People have found things more important to buy than a pint of beer. Beer is now considered as a luxury since it has become extremely expensive due to the imposition of new government regulations. Major factors contributing to the financial issues causing lesser consumption of beer include the ever increasing prices of beer, lesser affordability due to unemployment and